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(Santa Fe, NM) – Caitlin Jenkins discovered her passion for photography around the age of 9, marveling at its ability to capture a moment forever. While in high school and growing up in Saline, Michigan, Jenkins took to portraiture as way to capture family dynamics, an interest that grew and solidified, especially over the course of her mother’s battle with brain cancer (Jenkins mother sadly passed in 2014). With a BA in Studio Art, with an emphasis in Photography and Sculpture from the University of Rhode Island (2010), she established Caitlin Elizabeth Photography LLC in March 2014. Acting as Jenkins’ first silent partner, her fiancé supplied initial capital, which allowed her to leave her day job and launch the business full-time.

Since arriving in Santa Fe in November 2013, Jenkins has spent that time achieving a flurry of unexpected firsts, locally and regionally. Jenkins took her portraiture work in a new direction, pivoting to pets and their owners. An animal lover herself, Jenkins saw her passion for animals as the next, logical step to broadening her business offering. Fortunately, it paid off beautifully, Jenkins winning positive word of mouth that eventually led to her becoming the official photographer for The Santa Fe New Mexican’s annual pet calendar three years running (2017 inclusive). Even with her 4-legged animal kingdom success, Jenkins still works with human subjects, becoming equally well known for her rapport with children and teens, capturing, in her words, their ‘true soul and spirit’ via portrait.

Additionally, Jenkins’ commercial photography clients run the gamut, from lifestyle and arts clients like Santa Fe Opera, SITE Santa Fe, The Center for Contemporary Arts Santa Fe, The Club at Las Campanas, and Four Seasons Rancho Encantado Santa Fe to organizations such as The Museum of New Mexico Foundation and the Cancer Foundation for New Mexico; The Fine Lifestyles Magazine Santa Fe has also recently taken Jenkins on as a sub-contracted photographer. Her work has been featured on multiple international blogs, and she participated in April 2016’s Annual New Mexico Photographic Art Show, as well as the InSight Women’s Photography Exhibition, the Santa Fe Women in Photography 2015 Exhibition and the #SimplySantaFe Instagram Photography Exhibition, which Jenkins co-curated in September, 2015.

But wait, there’s more. A lot more, in fact.

Through a shared love of photography and Instagram, Jenkins met fellow Santa Fean Amy Tischler in early 2014. The pair ultimately launched a separate consulting business – Simply Social Media – after a successful collaboration via the Santa Fe centric promotional Instagram account@SimplySantaFeNM. To date, with second channel @TravelNewMexico, Simply Social Media boasts a hyper-engaged, combined audience of over 35K Instagram followers across New Mexico and the world, establishing two of the region’s most powerful promotional, advertising and storytelling platforms.

When asked how she explains her varied business activities to her clients and colleagues, Jenkins attempts brevity. “You mean my elevator pitch? Well, I usually say that I’m a professional photographer who specializes in pets and families, as well as a social (media) strategist. I like to mention my (pet calendar) work with The (Santa Fe) New Mexican as a kind of professional calling card since it’s such a well-known publication and the odds of (New Mexican) people knowing about the calendar are fairly high. If appropriate, I also try to communicate my deeper experience and understanding of social media platforms for business, especially regarding Instagram. It’s an exciting thing to pursue my love of something so traditional – photography – while taking that same medium to the next level for business through Instagram and Simply Social Media.  (Business partner) Amy has separate pursuits, too, so we love being able to collaborate through Simply Social Media, teaching local and regional businesses how to ‘do’ social media and get real results.”

When asked about what some of her long-range business goals and what’s ahead, Jenkins keeps it simple. “I’d eventually like to be known for my portrait photography throughout New Mexico, and have people travel to Santa Fe in order to have me photograph them. I’m so grateful that my business has taken off since arriving in Santa Fe less than three years ago. I’m not one to brag (laughing), but I’m going to say that I’m so proud of the fact that I’m becoming better known as a professional photographer in Santa Fe. It’s an incredibly competitive, talented and difficult market to crack for emerging creatives, so that really excites me. Realistically, I must give most of the credit to my amazing individual and commercial clients. Great partners are everything.”

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